Velocify: Multimodal Autonomous Sales Development

Brief and project description

An autonomous SDR agent that researches prospects and executes hyper-personalized outreach campaigns using both text and generative video.

Velocify is a multimodal autonomous sales development representative (SDR) designed to end the era of generic "spray and pray" cold emails. Velocify automates the deep research and personalization that human SDRs struggle to scale. It identifies a unique "hook" for every prospect, then generates a hyper-personalized outreach package containing both a tailored email and a custom AI-generated video greeting—executing outbound campaigns at a scale and quality human teams cannot match.

A B2B SaaS Enterprise was struggling with declining outbound performance and rising customer acquisition costs (CAC).

Email Fatigue: Their standard text-based cold emails were seeing open rates below 15% and reply rates under 1%. Prospects were exhausted by generic templates and simply ignored them.
Scalability Limits: Personalizing an email (reading a prospect’s LinkedIn, finding company news, connecting the dots) took human SDRs 20 minutes per lead. This capped their output at 20-30 quality contacts per day.
High CAC: The cost to book a single qualified meeting had ballooned to over $800, making their outbound channel unit-negative.

Generic outreach is the enemy of revenue. To break through the noise, you need hyper-personalization at scale. Velocify allows a sales team to treat 10,000 prospects with the same individual care they used to give to ten.
VP, The AI Division

The AI Division deployed an Autonomous Multimodal Sales Agent to reinvent their outreach strategy.

The Workflow Breakdown

1. Deep Reconnaissance:
The agent scrapes LinkedIn profiles, company news feeds, and recent earnings reports. It looks for specific “triggers”—such as a new product launch, a funding round, or a hiring surge—to use as a conversation starter.

2. Generative Video (The Hook):
Using a digital clone of the Sales Director’s face and voice, the agent generates a unique 30-second video for each prospect. It speaks to them by name and references the specific research found (e.g., “Hi John, I saw your post about the merger with X Corp…”). This breaks the pattern of standard text emails.

3. Inbox Orchestration:
The agent writes a concise email embedding the video thumbnail. It tracks opens, clicks, and watch time. If the prospect doesn’t reply, it schedules intelligent follow-ups based on their engagement behavior (e.g., “I saw you watched the video but didn’t reply…”).

Technology Stack

Video Generation: HeyGen API / Tavus (Lip-sync and voice cloning)
Data Enrichment: Clay / Apollo API (Contact sourcing)
LLM Logic: GPT-4 Turbo (Copywriting and personalization)
Orchestration: SmartLead / Instantly (Email deliverability and sending)
CRM Sync: Salesforce / HubSpot

4x Increase in Reply Rate: The combination of video and deep personalization boosted reply rates from 1% to 4.5%.
20x Productivity: The system researches and contacts 400 prospects per day, compared to 20 for a human SDR, with zero fatigue.
Pipeline Growth: Generated $2M in qualified pipeline opportunities within the first 60 days of operation, reducing the CAC by 65%.

Increase in Reply Rate

0 x

Productivity Increase

0 x

Brief and project description

The Challenge

The Solution

The Results

Company

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